The Marvel Cinematic Universe (MCU) has become one of the biggest franchises in cinema, but phase 4 was quite divisive among fans. With the departure of Bob Chapek as CEO of Disney and the return of Bob Iger, who previously held the position, the franchise may undergo changes.
Starting with Iron Man in 2008, the MCU has generated over $27 billion for Disney. In other words, this is Mickey Mouse’s biggest property, and naturally, it prefers its Marvel engine to run at peak efficiency.
Bob Iger, who led Disney as chairman and CEO from 2005 to 2020, oversaw a massive expansion of Disney properties. Iger’s leadership of Disney saw the company acquire not only Marvel, but also Lucasfilm, Pixar and 21st Century Fox.
This means that Iger is responsible for Disney becoming the overarching entity that it currently is. However, in 2020, Iger resigned from his position of authority and revealed to CNBC (via Looper) one of the reasons for leaving Disney.
“Over time, I started to listen less and maybe a little less tolerant of other people’s opinions, maybe from becoming a little bit overconfident in myself, which is sometimes what happens when you get stronger.”
He later added, “I became a little more dismissive of other people’s opinions than I should have. That was an early sign that it was time. It wasn’t the reason I left, but it was a contributing factor.”
Bob Iger Replacement Shifted MCU Focus To Streaming
Bob Chapek took the helm at Disney just as the world began to suffer from virus-related lockdowns in 2020, which saw several Disney films moved to an exclusive premiere on Disney+, bypassing mainstream film releases.
This sparked issues regarding Black Widow, which earned the ire of Scarlett Johansson, who eventually sued Disney and settled out of court for breach of contract and loss of revenue, according to Rolling Stone.
Speaking with The Hollywood Reporter in September 2022, Chapek was asked if he believes exclusive theatrical releases are important, and Chapek responded:
“I think there are films where theatrical distribution is essential. I think with big blockbusters, there are titles that should be released in theaters and then go to Disney+, but I don’t think that’s necessary for a franchise to be born.”
He continued: “We have flexibility. That’s a word I’ve been using now since the start of the pandemic when I first got this job. There are many people in the business, in the industry, who want the world to go back to the way it was, and it can’t, because the consumer has changed”.
However, fans weren’t exactly thrilled with Chapek’s tenure as CEO of Disney. As reported by the NY Post in February 2022, several fans and shareholders called for Chapek’s resignation.
One fan even started a Change.org petition asking Disney to fire Chapek, and it gathered over 100,000 signatures.
Phase 4 of the MCU was not as well received
It looks like Disney may or may not have listened to their requests and replaced Bob Chapek with Bob Iger.
One of the reasons for this big change at Disney could be some of the controversial decisions Chapek has made in recent years, with some fans claiming that Phase 4 of the Marvel Cinematic Universe was a total disaster, noting that some of the Phase 4 films received criticism. medians and box office results below previous releases.
Considering the sentiments surrounding not just Phase 4, but CEO Chapek as well, it makes sense why Disney went back to its tried-and-true leader, Iger.
In addition, many are tired of so many movies and series of heroes released in a short period of time. Basically we have a new Marvel production per month with Disney+ and theatrical releases.
Before, we generally saw three MCU movies a year (and many already considered that an exaggeration). With Bob Iger back, the releases may be more spaced out. Not to mention what goes forward or not at Marvel.
Marvel movies are available on disney+🇧🇷
About the author
Refugee from a galaxy far, far away, I landed on this planet in sector 2814 by mistake. Thanks to my passion for films and series, I was taken to the Cinema and Audiovisual course and I am currently venturing into the Faculty of Journalism.