Why did a 16-year-old teenager become Latina CEO for a day?

Latina TelevisionWithin the framework of the international campaign “Let’s break inequality”, he sent an important message to the world giving the place of general manager for a day to an adolescent, as a call to raise awareness and break down the barriers that limit minors.

This gesture by the channel had as its protagonist Marirene Vásquez, a 16-year-old adolescent, representative of Plan Peru, an NGO that seeks to empower children and adolescents.

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This “seizure of power” is a symbolic act that seeks to give a message of empowerment towards girls and in general, urge citizens to continue working for equal opportunities.

Marirene had the opportunity to get to know the canal’s facilities, in order to get to know each work area and how each one of them performs, and then have an important meeting with the Latina managers’ group.

“At Latina Televisión, we are very happy to join the campaign within the framework of our social impact alliances, which seek to make visible problems that affect the country, in this case the rights of girls: a key issue that will be amplified through our TV and digital platforms ”, expressed Patricio Hernández, general manager of Latina Televisión.

Latina Televisión joined Plan International to promote the “Break Inequality” campaign

According to the latest INEI demographic and health survey (2019), in Peru, 12.6% of adolescents between 15 and 19 years old were mothers or were pregnant for the first time. In addition, 21% of adolescents between 15 and 19 years old have experienced some type of physical violence by their partner or ex-partner.

According to the AURORA program of the Ministry of Women and Vulnerable Populations, in 2020, 9,582 cases of sexual violence were reported, of which 66% were for rape and of this figure 92.7% of cases the crime was committed against girls and adolescent women, for which an average of 16 girls and adolescents are victims of rape every day. These figures can be found in the Regional Observatory of Latin America and the Caribbean: The Reality of Girls, presented a few months ago by Plan International.

These figures are worrying for the authorities, non-governmental organizations and the general public. For this reason, and to raise awareness among the population about the latent problems around gender inequality and equal opportunities, Latina Televisión joined Plan International to promote the “Let’s Break Inequality” campaign.

To learn more about the “Break Inequality” campaign, you can enter HERE.

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