There Food and drug administration (Fda) has ordered a Juul to stop selling electronic cigarettes and all other company products in Use. To report it is the New York Times which underlines the magnitude of the damage to a brand that was once very popular with teenagers. The company’s market, however, remains active in Italy, Canada, United Kingdom, France and the Philippines.
“Today’s action represents further progress in the FDA’s commitment to ensure that all e-cigarette products and electronic nicotine delivery systems currently marketed to consumers meet our public health standards,” he said. Robert Califf, commissioner of the agency. Juul, Califf explained, has played “an important role in the rise of youth vaping.” In jargon, “Vape”, namely, smoking electronic cigarettes. The move of the FDA, reports the New York Times, is part of a far-reaching plan to reformulate the rules of smoking, including electronic smoking, and to reduce disease and death from addictive inhalable and nicotine-containing products. The agency’s decision concluded a substance audit that had been going on for nearly two years. It was Juul who had made a request for control to try to get permission to continue selling his products. The requests that fell on the company concerned the demonstration of the safety of its devices for the protection of public health.
The use of e-cigarettes among young people has skyrocketed over the years. Morning Future had published data from an annual survey conducted for the National Institute on Drug Abuse. According to reports, in 2017 19% of students between the ages of 17 and 18 had declared that they had “vaped” in the last year. Still in the same year, 16% were only between 15 and 16 and 8% between 13 and 14. Just in 2021, Juul had agreed to pay 40 million dollars to North Carolina after being accused of having helped push minors to use the vape.
The company had come to dominate about 75% of the market and then descend to a much lower altitude. Having reached the peak of 4 thousand employees, it currently has just over a thousand while annual revenues dropped to $ 1.3 billion in 2021 compared to $ 2 billion in 2019.