Ticket sales for SPFW provide a new audience behind the scenes of fashion

THE Sao Paulo Fashion Week shows the trends for autumn winter 2023. Until next Sunday (20), at Shopping Iguatemi and Komplexo Templo, 44 ​​brands will show in person and 5 online. For the first time in history, the organization of the main fashion event in the country puts tickets on sale to the public, with prices ranging from R$ 100 to R$ 1,500.

For businessman Diego Arnold, CEO of AMC Models, the innovation made by Paulo Borges and his team can bring great opportunities both for investors to publicize their brands and for fashion lovers to have the experience of knowing the event in person, considering that in past editions, access was only possible by invitation.

“Perhaps what motivates the majority of young people and teenagers who dream of entering this market is precisely the fact that one day they will be able to parade at SPFW. The event mixes many New faces models with top models and people who bring a winning story to life “, explained the entrepreneur.

For many models who followed an international career, SPFW served as a gateway to the glamorous world of fashion. In this edition, it is difficult to anticipate the names that will be highlighted on the catwalks, as they are chosen very close to the date of the parade.

In previous editions, there were record-breaking models of the season that were not present in the following season. This does not mean that the professional did not have positive results in his career. It could happen because I was on a season outside Brazil during the event or photographing a major advertising campaign, or even not having been chosen at all. Something that happens frequently in this market, which gives the possibility of turnover and opportunities for new entrants.

“I believe that the miscegenation of races is the great mark of this next edition of SPFW. We will have the variation between blondes, browns, Asians, redheads and blacks. I am also sure that we will see a lot of curls in this edition. Fashion week generates opportunities for new people who arrive with vigor and will to not leave the catwalks”, he declared.

Leave a Comment