There are already 27 Lego Discovery Centers around the world. But that of Brussels is the first of a new generation, where the experience is even more highlighted. Visitors are immersed in twelve different areas where brick play is king and where children’s imaginations are put to the test.
In particular, there is a ‘Duplo’ zone for the little ones, a train trip, a 4D cinema, an indoor playground, workshops for improving your construction skills or the Mini World, an area where buildings of Brussels (Atomium, Manneken-Pis, Grand Place, Palais Royal, Cinquantenaire) and other imaginary ones have been reproduced or built with 1.5 million bricks.
In addition to children (up to 17 years old) and their parents, the designers are also betting on visiting schools. Adults will not be forgotten and special workshops should be offered to them from the fall.
“Between 45 and 50 people in total now work here,” says Michelle Hoeneveld, general manager of the Lego Discovery Centre. “We hope to attract between 250,000 and 270,000 people in the first year of opening. We will also be open all year round, including Sundays, except Christmas Day. »
An unprecedented partnership
The Discovery Center in Brussels is the result of the partnership between Merlin Entertainments, also owner of the Madame Tussauds museums) and Lego, which has also given birth to 9 Legoland Resorts – with hotels and theme parks – on four continents.