By Audrey L., Julie M. Posted Aug 5, 2022 3:48 PM
Paris is the land of possibilities in terms of creativity and innovation! Collaborations, this “new” marketing format is exploding in the capital: fashion, beauty, luxury, sport, food, there is something for everyone. Objects of desire emerge, often collector’s items, which the general public snatches up without delay!
Fashion, beauty, luxury, sport, food… Attractive areas to establish collaborations between brands! Each one brings its stone to the building, its signature, to create a unique product or concept, ultra desirable and inspiring.
In limited edition, these coveted objects are often snapped up as soon as they come out in stores or on the Internet. Like Adidas x Gucci or more recently Jacquemus x Nike. Of the unusual associations who shake up the codes of luxury and retail, by attracting a wider audience ready to put a substantial budget into pieces that very often become collector. Rarity and novelty are the primary success factors for these collaborations.
Bridges between several centers of interest that give life to hybrid ideas, connecting sport and haute couture, food and fashion, beauty and i-tech … Unions of various universes that speak to as many of us as possible! More broadly, brands like Monoprix offer a decoration and/or fashion collection with a renowned designer each season.
Of the collaborations which also work well with international celebrities and even social media personalities.
Dior x Gran Turismo 7: the luxury and gaming collaboration to discover at the end of the summer
Dior is making a virtual locker room for the motor racing video game Gran Turismo 7! The news fell this Saturday, July 30, 2022, Kim Jones, the artistic director of the men’s ready-to-wear of the French luxury House, imagines several new Dior branded elements, including a superb car, for the new opus of the video game. [Lire la suite]
Barbie Jane: the new activist doll inspired by the eminent primatologist Dr Jane Goodal
Barbie Jane, the new doll from the Mattel group’s toy brand, pays homage to the great scientist, Dr. Jane Goodal. Primatologist and green activist, the doctor is a model of success for children and is in line with the new Barbies, vectors of inspiration and vocations for the new generation of girls. [Lire la suite]
adidas x Gucci: the most anticipated fashion collaboration of 2022 is coming soon!
The adidas x Gucci collaboration will be released this Tuesday, June 7, 2022. Both contemporary and nostalgic for the 80s, at the crossroads of the retro-chic and sporty worlds, the pieces in the collection are sure to be “must haves”! So get ready the Gucci-adidas logo is coming soon! [Lire la suite]
The former editor-in-chief of Vogue Paris Emmanuelle Alt imagines a capsule collection for Zara
Emmanuelle Alt, former editor-in-chief of Vogue Paris, imagines a capsule collection for Zara. All in refinement and simplicity like the fashion journalist, the first part of the collection was unveiled this Thursday, July 14, 2022 on the brand’s website. Hot pieces for Fashion Icon OOTNs (Outfit Of The Night/Evening Outfits)! [Lire la suite]
Yeezy Gap Engineered by Balenciaga: a fashion collaboration and a free online video game
Yeezy Gap Engineered by Balenciaga is the fashion collaboration of the moment! While the second part of the collection was marketed this Thursday, June 21, 2022 in the Gap flagship store in Times Square, at the same time, a video game for smartphones was launched online, imagined by the artistic director of Balenciaga, Demna Gvasalia . All to your “tels”! [Lire la suite]
Summer fashion collaboration: Chufy x Rossy de Palma, an invitation to travel
Chufy, the brand of Sofia Sanchez de Betak, joins forces with Rossy de Palma for a summer capsule collection. Result, fresh and optimistic looks, with exotico-Hispanic influences for a dazzling femininity. The only colorful sunburn to catch this summer! [Lire la suite]
Keep this guide handy, it is updated as we discover more.