Swisscom sold its “local.fr” directory service to NJJ Capital, the investment company owned by French magnate Xavier Niel, who already owns competitor Salt. The operation was finalized at the end of 2021, confirmed the management of the blue giant on Tuesday evening, being careful not to disclose the financial outlines.
“We have no more activities in France,” said a spokesperson for the historical operator, confirming information published on the site of the Trade newspaper.
Based in Bourg-en-Bresse
He added that this unit “had and has no connection with the core business of Swisscom”, which led the group to sell it to a consortium made up of “members of local management and others. investors ”, headed by NJJ.
Based in Bourg-en-Bresse, “local.fr” has around ten subsidiaries in France and according to it employs around 220 people.
Swisscom’s participation in “local.fr” dates back to 2014 with the acquisition of Publigroupe, owner of the controlling majority of the French directory, specializing in marketing services to small and medium-sized enterprises (SMEs).
In Switzerland, the operator continues to operate “local.ch” with 550 full-time equivalents.