Sugus or Ovaltine, these other products left Switzerland before Toblerone

Good chocolate and cheese galore: Culinary Switzerland can sometimes be summed up in these few words abroad. If the manufacturers are surfing on the Swiss identity to sell their products, and if these recipes are the pride of the taste buds of the Swiss men and women, some are far from being made in the Confederation. And sometimes only have the packaging from Switzerland. Non-exhaustive tour of products that have left the country.

Toblerone, soon to be part Slovak

The legend (and it is only a legend) said that the shape of the Toblerone was inspired by the famous Matterhorn. The Mondelez group, an American agri-food multinational specializing in the sale of biscuits and chocolates, has decided to move the production of Toblerone away from the famous mountain that adorns the packaging: part will come out of the Bratislava factory, while it was for more than a hundred years exclusively carried out on the site of Brünnen, a district of the city of Bern; moreover, it is the cantonal bear that appears on one side of the mountain, in a somewhat subliminal way. It is from the factory in the Slovak capital that the chocolates of the Milka and Suchard brands come out.

Read also: Toblerone will soon also be made in Slovakia

The Milka cow is Swiss, but not the chocolate

Milka’s iconic cattle is inspired by the Simmental breed, originating from the Bernese Oberland. If the brand relies on the landscapes of the Alpine country to sell its products, its chocolate is produced in ten European countries and as far as Brazil; but, according to the latest knowledge, not in Switzerland. The Milka brand, created by Suchard in 1901 in Switzerland, now belongs, like Toblerone, to the American group Mondelez International.

The Sugus: from Neuchâtel, to China, via Tourcoing

“Originally, it is a square-shaped candy, 4 cm2, 7 mm high. In a cool, dry place, Sugus will keep for about ten years.” Thus the fruity sweets are described on the Wikipedia page with their likeness.

These sweets which delight children were produced until 1993 in Neuchâtel by Jacobs-Suchard-Tobler. Part of the manufacture of “the famous smooth paste that does not stick to the teeth” was then transferred to France. The production of Reims has been relocated to China by the American group Wringley, but remains that of Tourcoing, in Hauts-de-France. Note that in China and several other Asian countries, Sugus are popular and are sometimes synonymous with good luck.

Ovaltine, “a drug” available in derivative products

Barley malt powder was invented in Switzerland, but it is produced almost everywhere in the world. Ovaltine and its derivatives (muesli, spread, snack bar) are produced in Bangkok, Shanghai, Melbourne and in Switzerland in Neuenegg, in the canton of Bern. It was in the Swiss capital that a pharmacist developed the recipe to fight against malnutrition at the end of the 19th century. The brand belonged to a subsidiary of the Novartis group, before being sold to the British multinational Associated British Foods in 2002. The Veveysan group Nestlé subsequently acquired the marketing rights for Ovaltine for the United States.

Gruyere cheese made in the USA

Remember: a judgment rendered in January 2022 in the United States shook the country. According to an American court, cheese producers have won the right to sell their cheese under the name “Gruyère”. Rationale: The term “Gruyère” is understood by the American public as a generic term that does not necessarily refer to a specific geographic area. Gruyère could now be made tens of thousands of kilometers from its Friborg cradle. Unless the decision is reversed by the appeal of the Swiss producers.

Read also: In the United States, Gruyère does not have to come from Switzerland

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