The streaming of series and movies today marks the pulse of popular content outside the traditional air TV.
Kantar IBOPE Media Argentina measures the contents of streaming video through its tool of artificial intelligence that measures and quantifies all the mentions and comments about the available series and movies that are registered in
Twitter, Facebook, Instagram, Redditblogs and news portals.
In this way, the mentions in social media and the views/potential reach they have are calculated.
Currently monitored: Netflix, Amazon Prime Video, Disney+, HBO Max, Paramount+, ESPN Play, Star+, YouTube Premium, Pluto TV, Teatrix, CineAR, Apple+, Flow, Telecentro Play, DirecTV Play, Movistar Play.
At the top of the social media engagement ranking for the month of June is “stranger things”the original series of Netflix who returned to the platform with a fourth seasonand presented the highest number of interactions and mentions in social networks.
They also make a presence in the ranking “Obi Wan Kenobi” from Disney+, a spin-off from Star Wars focusing on the character’s journey for which the series was named; Y “mrs marvel” a series that expands the Marvel Cinematic Universe and can also be found on Disney +.
Some of the other series and movies with the highest number of views and potential reach of their generated mentions were “The Boys” in its third season (Prime Video), “Siempre Fuera Yo” (Disney+), “La Jauria” (Prime Video) , “Father of the Bride” (HBOMax), “The Wrath of God” (Netflix), “The Batman” (HBOMax), “Westworld” (HBOMax), “Better Days” (Paramount+), “Dr. Strange in the Multiverse of Madness” (Disney+), “The Umbrella Academy” (Netflix), “Being Pampita” (Paramount+) and “Peaky Blinders” (Netflix).