STOPGAP: Channel activation manager

Salary: £45,000 – £50,000
Location: Greater London
Job Type: Permanent

Experienced in delivering on-trade activations from either agency or in-house? Looking for a new role? Read on..

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Iconic global spirits business with a portfolio of over 50 premium and super premium brands based in Central London


This Channel Activation Manager role will support the development of channel/brand activation plans working with the Customer Marketing Manager from planning, activation delivery through to full evaluation. These plans and initiatives will help influence consumer choice along the full On Trade path to purchase and help drive growth.

The role will involve planning, developing and shaping channel/brand activation plans aligned to brand and channel strategies. Post activity you should ensure clear and definitive evaluation to ensure a maximise ROI, building a catalogue of best practice. Managing activity budgets and appropriate allocation of resources will all be critical to success.

The role will include working closely in partnership with sales/brand teams as well as key customer marketing contacts. This will also include day to day management of POS, procurement and creative agencies as required.

Key Activities:
– Strategic Planning
– Channel /Brand Activation
– Evaluation / Measurement
– Internal / External Customer Partnerships
– Brand Marketing Partnerships


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You might currently be working for another player in the spirits market or have done so in the past. You might be working in an experiential/shopper agency on booze clients or your experience might have come from the hospitality sector itself. We’re really open to background as long as you have:

– Solid marketing experience, preferably working in POP activation/ execution
– On Trade Channel Experience / Knowledge
– Budget Management
– Understanding of Customer Dynamics – experience of building/ shaping channel/customer activation plans – that align brand and customer goals

We’re also looking for for someone who will be dynamic, confident, a good communicator and team player, able to work independently and with cross functional teams to plan and deliver important channel/customer activation projects.

This is a great job in a company with a great culture. Keen to fill this role ASAP.

Salary: £45,000 – £50,000
Location: Greater London
Job Type: Permanent

NB: You must be eligible to work in the UK

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