Slimane launches “”, hair products to break codes rather than hair

Dry, ultra-dry, curly, frizzy… All hair deserves care. However, these textures have long been left behind in hair cosmetics. Singer Slimane intends to change things with his range of cosmetics, called “”, in reference to those we love, appreciate and respect.

It is part of his heritage that Slimane offers us with the range of hair products “”. The mission of this new brand, inspired by its family history, is none other than to be a solution for mistreated hair that often undermines its true nature to standardize it to the point of discomfort.

Care that thinks and speaks to everyone

At the heart of this range imagined by the singer in collaboration with the French group Bogart, is Nigella oil from organic farming, also called “the gold of the pharaohs”. Omnipresent in Eastern culture and cuisine, Nigella seeds produce a nourishing, purifying, balancing, softening and antioxidant oil.

With more than 95% of ingredients of natural origin, the formulas offered by “” are silicone and sulphate free, but also clean, vegan, natural and eco-responsible.

After two and a half years of preparation, this routine signed Slimane consists of three essential treatments: a shampoo (29 euros), a balm (45 euros) and an elixir (39 euros) for the scalp and the lengths. All benefit from an addictive fragrance!

Notes of white musk evoke the freshness of freshly washed cotton sheets. That of orange blossom invites you to travel. Slimane has surrounded himself with a renowned perfume house to recreate all the emotion and the feeling of softness of this olfactory equation.

The routine consists of three products. © DR

The range is available and to be discovered exclusively in April Belgium perfumeries and on


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