Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling

By Audrey L. Posted Jan 14, 2023 11:32 AM

Rouje, the fashion label of the famous Parisian Jeanne Damas, launches Re-Rouje, a line of clothing made from dormant fabrics and made in France. As the brand begins its progress in upcycling, it is also developing other sustainable and solidarity initiatives based on the model: Re-Create, Re-Use, Re-Give.

There is something new in the fashion sphere! Roujethe ready-to-wear brand of the iconic Parisian Jeanne Damasspear Re-Roujethe first one fashion collection 100% upcycled and made in Europe ! A line of clothing entirely designed from dormant fabrics of the label, to discover in store from this Saturday, January 14, 2023.

Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling

Rouje’s new credo: giving new life to textiles! A project responsible large-scale saving no less than 2000 meters of fabrics asleep since 2022 and using 332kg of yarns from “dead stocks” for this collection. And to leave nothing to chance, 85% of the pieces are transported by road and 63% of them are in eco-responsible materials and labeled.

Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling Re-Rouje, the fashion brand of the Parisian Jeanne Damas starts upcycling

To go further in its sustainable commitments, Rouje works to offer rolls of tissue to people in reintegration of The Emmaus Solidarity Thrift Store, or to ESMOD students as part of their training. The brand also donates the profits made by the sale of upcycled parts at The Women’s Housea place of welcome and care of which Jeanne Damas is the ambassador.

Thanks to these various initiatives, Rouje is continuing its transformation towards a more responsible and supportive brand.

We’re off to the Sentier to discover this new concept!

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