Pride Month: focus on brands that support the LGBTQIA+ community

• SAVAGE x FENTY
On the occasion of Pride Month and like last year, Savage x Fenty launched an entire collection of underwear, but also bathrobes and original accessories, with multiple nods to the LGBTQIA+ community.

Pride Collection – SAVAGE x FENTY – discover HERE

• CONVERSE
Every year, Converse celebrates Pride Month with a colorful collection. An annual celebration that supports positive social change and gives voice to young people in the LGBTQIA+ community. A way for everyone to express their pride in their own way with personalized Chucks, patchwork prints and rainbow gradients for original and unique models. The Pride 2022 collection is united by a brightly colored patchwork representing diversity, belonging and unity.

Pride collection – CONVERSE – from 30€

• UGG
This Pride month, UGG is joining forces with the LGBTQIA+ Switchboard foundation and a panel of artists such as ALOK, to highlight the importance of people’s mental health and well-being. The Californian brand underlines the importance of talking about mental health without taboos by partnering with Switchboard, an association supporting the rights and freedoms of the LGBTQIA+ community through a telephone support service, by chat or by e-mail, so that everyone can feel listened to and supported. In addition to donating $50,000, UGG also donated $125,000 to North American charity The Trevor Project. The brand’s donation will help The Trevor Project to give visibility to the community among young people and to do prevention around suicide among LGBTQIA+ people.
Finally, the brand unveils a non-gendered collection called “feel heard” with original models equipped with the brand’s characteristic sheepskin insole and details inspired by the Pride.

Feel heard collection – UGG – from €44.95

• YOUTH TO THE PEOPLE
On the occasion of the pride, Youth to The People is donating $100,000 through its foundation “To the future funds”. In this month of pride, Youth has also chosen to support two LGBTQIA+ associations for youth as well as community members. The brand is once again placing people at the heart of its campaign by choosing to raise the voice of its teams and its community to the highest level.

• SWATCH
To celebrate Pride Month, the Swatch brand recalls that it has been open since 1983 and is inspired by the rainbow flag to create two special watches. We fell in love with the “Stripe Fierce” model in transparent plastic whose dial is printed with a rainbow pattern and has a calendar wheel that displays the letters LGBTQIAS-<3. The bracelet is made of biosourced materials and comes with two rainbow loops.

Stripe Fierce Watch – SWATCH – €85

• SKULLCANDY
American brand Skullcandy presents its latest collaboration with its long-time partner “To Write Love on Her Arms”. This association brings hope and help to people struggling against depression, addictions, self-harm or suicidal thoughts. Helmet aesthetics offered in a unique Rainbow Pride colorway, with an eye-catching multi-color gradient accented with the LGBTQIA+ flag and “All Love” lettering, the limited-edition Inequality Crusher celebrates love at all times, not just during Pride Month. This limited-edition colourway celebrates individuality and uniqueness, just like the colors of the rainbow. A portion of the proceeds from this headset will go to To Write Love on Her Arms to fund mental health outreach programs for LGBTQIA+ communities.

Crusher Evo Sensory Bass Headphones – SKULLCANDY – €199.99

• LEVI’S
This year again, Levi’s celebrates LGBTQ+ activism in all of its events. This crew neck t-shirt with raglan sleeves has a relaxed and modern fit, while remaining timeless: equality is always relevant.

Round neck sweatshirt – LEVI’S – €69

• SODASTREAM
The Sodatream brand continues its commitment to the LGBTQIA+ community and unveils a special edition machine called “Set Your Colors Free”. The brand’s emblematic machine is getting a makeover to mark a month of June placed under the sign of pride, love and sharing. This is a limited edition that will be available all year round and 20% of the profits will be donated to the international association.
ILGA World to work to end discrimination against LGBTQIA+ people.

Terra Special Edition Set All Your Colors Free – SODASTREAM – €85.99

• CALVIN KLEIN
Calvin Klein Pride celebrates freedom of expression with a selection of iconic designs in rainbow colors to wear proudly. We fell in love with this pretty t-shirt in pure cotton jersey, with a slim fit and a round neckline.

Slim Pride T-shirt – CALVIN KLEIN – €39.90

• NUXE
On the occasion of Pride Month, the French brand NUXE is committed alongside the Mag Jeunes LGBT+ association. For any story shared with the filter, tagging @nuxe, @mag_jeunes_lgbt and #pridemonth, NUXE will donate to the association MAG jeunes LGBT+. equality for all, by becoming a partner and financially supporting the association’s missions for the inclusion and well-being of young lesbians, gays, bisexuals and transgender people. Collaborative events are also planned, such as awareness workshops for NUXE employees by the association and well-being workshops for young people led by NUXE volunteers.

Elizabeth Sall

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