Metaverse pays off: Facebook is squandering talent

The augmented reality viewer could be as widespread as the smartphone

The war for the conquest of the Metaverse is ignited, with the former Facebook of Mark Zuckerberg at the forefront of recruiting talent. Microsoft lost 100 of its employees in the division that deals with augmented reality last year alone: ​​many migrated to Meta thanks to higher wages, in some cases double. But the Redmond giant is not the only one to suffer: to avoid the flight of talents, Apple in recent weeks has announced bonuses among …

The war for the conquest of the Metaverso, with the formerly of Mark Zuckerberg’s Facebook at the forefront of recruiting talent. Microsoft last year alone, it lost 100 of its employees in the division that deals with augmented reality: many migrated to Meta thanks to higher wages, in some cases double. But the colossus of Redmond is not the only one to suffer: to avoid the escape of Apple talents in recent weeks it has announced bonuses between $ 50,000 and $ 180,000 as an incentive to stay after around 100 of its former employees have been hired by Meta in recent months.

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Competition to hire top talent from rivals and start-ups is nothing new in the Silicon Valley. What seems unprecedented, however, is the high number of releases and their speed: a phenomenon that shows Meta’s ‘hunger’ and desire to grow, and to do so in a short time.

Zuckerberg made it clear in October when he changed the name of Facebook to Meta by repositioning the company in the metaverse, virtual reality in which to work, play, learn and buy. An expensive repositioning, Zuckerberg warned, would make itself felt on 2021 operating profit and based on hiring talents specializing in metaverse products.

Apple and Microsoft are investing billions in hardware and software for augmented and virtual reality – the core elements of the digital world. And that makes their engineers a priceless treasure to be conquered with high salaries and more attractive working conditions.

The competition between Apple, Microsoft, Meta and Google for digital services and the virtual world, according to observers, it is set to increase further since 2022 is considered “the year of the metaverse”.

Big Tech believes gadgets for the fictional or augmented world will open up the new major market for software since Apple introduced the iPhone touchscreen in 2007.

If in the end the metaverse takes off – and there is no shortage of skeptics convinced that it will not happen – it is possible that in a few years all those who have a smartphone will also have a pair of smart glasses or a VR helmet. What appears certain is that the sector will attract significant investments: Goldman Sachs estimates about 1.350 billion dollars in the coming years.

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