Kanye West’s Sweatshirt is Gap’s Best-Selling One-Day Product

Kanye West’s collaboration with Gap is paying off big for the 52-year-old brand. Gap released its third quarter results on Tuesday, revising its outlook for the full year following bottlenecks in the global supply chain. But a bright spot in Gap’s results was its partnership with Kanye West’s Yeezy brand.

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On September 29, Yeezy Gap launched a $ 90 cotton hoodie, available in six colors for kids and adults. It sold out within hours, and Gap said on Tuesday that this hoodie generated the most single-day sales in Gap.com history. According to Gap, the majority of customers who bought the hoodie – 70% – were unfamiliar with the brand.

Read also – A pair of sneakers by rapper Kanye West sold for a record price of $ 1.8 million

The hoodie is the second product created by Kanye West under this partnership. The first Yeezy Gap product, a jacket called the Round Jacket, was available in red, blue, and black and sold for $ 200. Like the hoodie, the jacket was only available for pre-order, and retailers are now offering it for two or three times the original price.

Kanye West, who worked at a Gap store in Chicago as a teenager, signed a 10-year deal with Gap in 2020 with the promise to create clothing for men, women and children. Wells Fargo analysts estimated earlier this year that the collaboration could bring in around $ 1 billion in revenue in the first year.

Although the terms of the deal were never disclosed, Kanye West told actor and podcast host Nick Cannon in September 2020 that his fortune had nearly doubled from $ 3.3 billion to $ 5 billion. , after signing with Gap.

Original version: Avery Hartmans / Insider

Read also – This is how Kanye West earns and spends his money

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