Thums Up, the domestic brand of Coca-Cola India has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner. After celebrating true courage at the Tokyo Olympics and Paralympic Games 2020 with the #PalatDe and #TaanePalatDe campaigns, Thums Up added strength, flexibility and valor through the ICC Men’s T20 World Cup and partnership with Indian pacer Jasprit Bumrah. The stories have continued to be told. The ICC Men’s T20 World Cup 2021 will be held in the United Arab Emirates and Oman from 17 October to 14 November.
The Coca-Cola Company has a long history of sponsoring major sporting events around the world.
The Coca-Cola Company has eight decades with the Olympics, four decades with FIFA and the World Cup with Rugby
The association has been around for 25 years. This association with sporting events is to the delight of the company’s own consumers.
Moments and opportunities also reflect the philosophy of striving to be a part of.
Announcing this partnership, Coca-Cola India and South West Asia Vice President and Marketing
Head Arnab Roy said, “Cricket is a shared passion and it spreads across a billion across genders, generations and cultures.
Most popular game connecting more Indian fans. of partnership with global sporting events
With the ICC in line with our history and our association with the Tokyo Olympics and Paralympics 2020
Our strategic partnership aims to delight audiences and enhance their entertainment experiences.
reinforces commitment. The brand has taken the opportunity to represent India at such prestigious sporting events.
A tribute to our players for their hard work, determination and triumph over many challenges.
has continued to give. We welcome one of the best fast bowlers in the world, Jasprit Bumrah, to the Thums Up family.
Proud to do. His struggle and journey of life embodies the spirit of the brand and will resonate with sports fans across the globe.”
Speaking about this partnership, Jasprit Bumrah said, “I really want to be associated with Thums Up.
I am very happy I am glad that he encouraged the players to share their journey and their achievements to the nation.
Provided a platform to celebrate and elevate their spirit. this brand
On joining global sporting events and saluting the strength and valor of real people and sportspersons
is focused. I believe this is the perfect partnership that brings a natural connect with cricket fans
and showcases the resilience and hard work of players from different backgrounds, which they put in their
To overcome the challenges and represent our country. “
Through this campaign Thums Up aims to showcase the arduous journey of Jasprit Bumrah, who
Committed against the odds and undesirable thoughts, emerged as one of the best bowlers in the world.
A similar video has also been shown in this campaign in which Indian fast bowler Mohammad Siraj’s
The story is shown.