Irina Olsen still struggles with the past as a reality star: I have to constantly prove that I’m not a monster

On a rare occasion, two busy calendars had merged into a higher unity. She said yes and was overjoyed.

“But suddenly I got that, ‘I really need this to be a good experience, that it’s going to be fun’,” says Irina Olsen about the anxiety that planted in her stomach.

Because what she brought in her luggage was anything but fun. ‘Slut’ she had been called. We will return to that.

The program that the well-known influencer, businesswoman and body activist ended up agreeing to was ‘The Incompetent’, which can be seen on Kanal 5. And it was fun. Really fun. But it was the past as a reality star that hit her.

35-year-old Irina Olsen is one of the biggest influencers and also has her own makeup brand.
Photo: Bax Lindhardt

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The fear that she would be shamed again. Exactly as she became over ten years ago.

A few years before, Irina Olsen had put 15 years of tough elite sport on the shelf.

Now she struggled to find her own feet, while at the same time as a young person she had to pick up everything she had missed.

Along the way, she signed up for a reality show. ‘Tempted’ it was called. And it was the first of many.

But what kind of world she agreed to, she was in no way prepared for.

“Today I can see that I was the wrong type. I was far too sensitive to reality TV.’

“And it didn’t help that I was from Eastern Europe and had big breasts, because then I had to be a whore,” says Irina Olsen and adds – just for the record – that breasts are natural and therefore one, she can’t do much about.

But that and her Ukrainian background helped to stigmatize her.


In 2012, Irina Olsen starred in the first season of Divaer i junglen, which was presented in this way by TV3.

In 2012, Irina Olsen starred in the first season of Divaer i junglen, which was presented in this way by TV3.
Photo: TV3 / Gudmund Thai

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“It was as if I couldn’t do anything at all to stop everything that was just thrown in my direction,” explains the now 35-year-old influencer.

Today, she is happy that the television industry has changed. That better care is taken of the often young participants who sign up. But it wasn’t like that just ten years ago.

“Back then we were just taken advantage of,” says Irina Olsen, who, for example, was surprised by how the TV companies ‘sold’ clips on to the media in order to sell the product. Also intimate clips.

She admits that she was probably naive when she said yes without considering the consequences. Without speaking up. That the alarm bells should have rung.

“But I was young and a party girl back then. So instead I probably became a bit self-destructive, tried to escape from it with alcohol and parties. Which didn’t make anything better either.’

“I should have simply retired earlier,” says Irina Olsen.

Instead, the decision came gradually, and as the niche she had found for herself – namely as one of the first in this country to blog about herself about her life – became a huge success.

That niche that created the foundation for the platform she stands on today. Where she, as an influencer, sells between 100,000 and 500,000 kroner monthly. In addition, earnings from her makeup brand.

So the reality star from Eastern Europe with the big bosom has long since proved her worth. Put the outside world’s prejudices to shame.


Irina and Morten Olsen on the red carpet in 2021.

Irina and Morten Olsen on the red carpet in 2021.
Photo: Martin Sylvest

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“So, I’m in a good place today,” emphasizes Irina Olsen, who is married to DJ and producer Morten Olsen, whose stage name is Faustix, and has a seven-year-old daughter, Allessias.

“But when we talk about that time today, I still have a trauma from that time.”

A trauma which has given her anxiety about red carpets and made her shy of the press.

“Because I get scared of what they can come up with to write,” she says of some of the journalists who she then felt hunted by.

Irina Olsen knows well that her trauma can be difficult for others to relate to.


Influencer and businesswoman Irina Olsen has had many things to struggle with, today you can call yourself a success.

Influencer and businesswoman Irina Olsen has had many things to struggle with, today you can call yourself a success.
Photo: Private

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“But I think that most people can get used to the fact that, regardless of what traumas you’ve had, it can be very difficult to get them undone once they’ve taken hold.”

“So even though today I have a safe and secure life and am a grown woman who knows what I want and don’t want, there are just remnants of these things from my younger days.”

“Things that happened in front of the whole of Denmark, and over which I had no control, but which I know have also affected a lot in terms of my career.”

“In any case, I have to constantly prove and convince others that I’m not a monster, some freak,” says Irina Olsen, who thanks the discipline and tenacity she had as a child and young person beaten into her body.

“There have been many tears and I have had many things to struggle with, but I am not one to give up. I can thank my skating career for that,’ smiles Irina Olsen.

The trauma has meant that apart from the married couple’s own TV series ‘The Olsens’ – which they themselves had control over – she has stayed far away from entertainment and reality programs for a number of years.

Until she got the offer for ‘The Incompetents’. Where Anders Lund Madsen invites six well-known city rats to scout camp. She said yes. But was seized by a moment of panic.


Irina Olsen is dressed as a scout in the entertainment program 'The inept'.

Irina Olsen is dressed as a scout in the entertainment program ‘The inept’.
Photo: PER ARNESEN/Discovery +

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She laughs at herself. Of the immediately silly thing that the past got to her in that way. Ten years after.

“But it was just the funnest thing to do, and I had so many laughs during each day.”

“So it has actually been a release to do something where people are professionals, where you were treated so well and had fun,” says Irina Olsen. And then adds:

“And not be shamed afterwards.”

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