In this new Carrefour Flash store, you will be able to do your shopping in record time

“10 seconds to shop and 10 seconds to pay and leave the store”. For people in a hurry, Carrefour’s promise will make them dream. The French distributor announces this Wednesday, November 24 the opening of a new type of store in France: “Flash 10/10”. Located in the 11th arrondissement of Paris, 11 avenue Parmentier, this new kind of convenience store offers customers the opportunity to do their shopping as quickly as possible, and with as few constraints as possible. 900 everyday products will be offered to the general public from Thursday 25 November.

How will the buying journey go? To enter a point of sale, unlike Amazon’s stand-alone stores, customers will not need to scan a barcode or go through a gantry, access will be free. Then, no need to scan your items as you go shopping, you just have to put them in your bag. 60 high-definition cameras and nearly 2,000 sensors on the connected shelves allow this technological innovation developed with the Californian startup AiFi.

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According to Carrefour, “the customer is followed anonymously via a virtual avatar which is associated with him when he enters the store”. All the products he chooses are therefore automatically detected and added in real time to his virtual basket.

For payment, once your shopping has been completed, all you have to do is go to a terminal to validate your basket and proceed to payment. Either in contactless payment with his bank card, or via an automatic cashier for those who prefer to pay in cash.

However, the store will not be empty, four Carrefour employees will be on site to ensure the operation of the point of sale and help customers if necessary.

Carrefour France / Amélie Laurin

3 billion euros invested in digital by Carrefour by 2026

If for the moment Carrefour has said nothing of its intentions, there is no doubt that the Carrefour Flash should multiply in the big cities of the Hexagon. “Compared to other existing concepts, Carrefour Flash manages to reconcile speed and accessibility in a unique way”, assures Élodie Perthuisot, executive director of e-commerce, data and digital transformation of the Carrefour group.

The Carrefour Flash point of sale has been tested for over a year at the group’s headquarters in Massy, ​​in the Paris region. Employees provided feedback to improve the customer experience before the group decided to offer it to the general public.

The distributor multiplies innovations of this type. Last March, the Brazilian subsidiary of Carrefour launched “Flash Scan & Go”, a store allowing you to do your shopping by validating your items using your smartphone. Six points of sale of this type have opened in Brazil, around fifteen more should see the light of day by the end of 2021.

This announcement comes in the context of the voluntary acceleration of digital investments by the Carrefour group: Tuesday, November 9, the distributor, through the voice of its CEO Alexandre Bompard, announced an investment plan of 3 billion euros for the period 2022- 2026.

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