Hailey Bieber launches skincare line and is sued for trademark infringement

After creating a skin care brand called Rhode, Hailey Bieber is being sued for trademark infringement, according to the magazine people.

A fashion company, existing in the market for 9 years, filed a lawsuit with the model in the US District Court, this Tuesday (21/06). Purna Khatau and Phoebe Vickers, co-founders of the RHODE brand, are reported to have launched the company in May 2013.

The two explained in the lawsuit document that they “dedicated themselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship.” Currently considered a reputable brand, the pieces are sold in luxury stores and worn by artists such as Rihanna, Beyoncé and Mindy Kaling.

The lawsuit also states that the brand of the two should earn about R$ 74.7 million this year. Purna and Phoebe asked to expand the brand into several areas, including household items, as well as considering using it in the makeup and skincare universe. In the catalog, RHODE has several items of common accessories, in addition to clothing.

Hailey, meanwhile, decided to launch her eponymous skincare line earlier this month, inspired by her middle name. However, the businesswomen said they have seen a “confusion in the market” since the celebrity announced the new company, which has damaged their brand. In a short time, Hailey’s Instagram has reached over 400k followers while the first store tries to reach 200k.

Still in the process, they report: “We have real concerns about the future. We’ve put blood, sweat and tears into this brand for years… It’s disappointing to me that a female entrepreneur, of whom we’ve been fans for a long time, is trying to stifle Unfortunately, the fact that Hailey is currently focusing on skin care while we focus on fashion hasn’t stopped the brand confusion, and it won’t in the future.”

The two added: “We are part of a larger beauty market in which fashion and cosmetics overlap and often collaborate. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on that It’s clear: you can’t create this kind of branding confusion just because you want to use your name. What Ms. Bieber is doing is hurting a minority company that two women painstakingly built into a growing global brand.”

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