The pack of 6 bottles of 1.5 liters of Cristaline now costs 1.12 euros, an increase of 12% compared to the price which had been unchanged for 20 years. “Since the changeover to the euro (in 2002), yes, we had increased our prices. But, since then, nothing”, indicated its creator, Pierre Papillaud, to the Journal du Center in 2012.
For a long time, the brand has chosen to reduce its costs so as not to pass on price changes to the customer. Thus, it reduced the weight of its bottle and its cap to consume less plastic and diversified its sources of water to reduce transport. But faced with inflation that has set in over time and, in particular, a sharp increase in plastic (+ 39% between October 2021 and May 2022 according to the report by the Polyvia union), the favorite water of the French has not found no way out other than a price increase.
But, good news: Luc Baeyens, the general manager of Alma, the group that owns Cristaline, interviewed by Rayon Boissons, promises “as soon as we can” to return “to our initial positioning around 1 euro per pack”. He also recalls that “the increase applied is only €0.015 per bottle” and invites us to put things into perspective while waiting for a return.