Heavily in debt, FC Barcelona had to reduce its expenses but above all find new revenue. And, Joan Laporta is determined to monetize everything possible to continue to invest in the transfer window.
In 15 years, FC Barcelona has changed a lot and its historical faithful can be a little disconcerted. The last major European club to play without a jersey sponsor, the Blaugrana club has since yielded to the sirens of money. This has been further accentuated in recent months while at the same time the Catalans were seriously in debt. More than a billion euros in debt, more precisely, which prompted President Joan Laporta to fund the drawer to stop this dangerous situation while keeping ambitions on the transfer market.
— Spotify News (@SpotifyNews) July 24, 2022
Barça sells 25% of its studios to Socios.com
To do this, FC Barcelona has already sold the rights to the Camp Nou name to the music streaming giant Spotify, thus creating the Spotify Camp Nou. In addition to the naming, the Swedish company became the main shirt sponsor. Classic operations that were not enough for the Catalan club, which gradually explored more obscure financial grounds. He thus sold 25% of his TV rights for the next 25 years to the investment fund Sixth Street Partners. This earned him 600 million euros and encouraged him to pursue meticulous butchering.
Laporta says Barça have agreement with https://t.co/ulXmOedUB0 to sell 25% of Barça Studios for €100m, would be third palanca pulled if finalized
—Samuel Marsden (@samuelmarsden) August 1, 2022
Indeed, the Catalan newspaper Sport informs today that FC Barcelona has sold 25% of Barça Studios to Socios.com, world famous company in NFTs and Tokens. An operation that will bring 100 million euros into the Catalan coffers. Barça Studios allowed the Blaugranas to create content for the club channel but also exclusive creations such as cartoons featuring the club. A good financial operation for Barça which can be reassured for the end of the transfer window. However, one can question the validity of these short-term plans as well as the impact on the soul of this century-old club. Today, more than a club, FC Barcelona is indeed a company.