The ransom for the Campari recipe? Appointment in cinemas from November 17 for the screening of the film Diabolik – Ginko attack!
Prior to the theatrical release of Diabolik – Ginko on the attack and 60 years after the first robbery, the well-known criminal from the history of comics is back in action with a masterstroke: the recipe for the Campari, conceived in 1860 by the creative genius of Gaspare Campari. But that’s not all, Diabolik launches the provocation through the brand’s social channels, with a sensational video announcement dedicated to the policeman, his archenemy: “It would be a shame to have to imagine a world without Passion, Inspector does not think? “.
The relationship between Campari and the world of cinema has always been a vehicle for communicating and narrating the essence of the brand that sanctioned the birth of the myth of the Italian aperitif all over the world. A well-established link, which has materialized in the participation, for the fifth consecutive year as Main Sponsor, in the 79th edition of the Venice Film Festival, and in numerous projects dedicated to the world of cinema, such as the Campari #PerIlCinema initiative, in support of the film industry in the pandemic and cinema closure period.
The game of cops and thieves continues with a ransom request worthy of the skilled thief: the stakes are high: that of Campari, in fact, is a recipe that has distant roots and has remained secret until today, giving life to a product unique, always synonymous with Passion and Creativity.
To get it back and be able to continue enjoying the iconic bitter and any self-respecting aperitif, Campari will need the help of all its supporters: all invited to the cinema, therefore, to attend the screening of the new Manetti Bros. film, through an engaging advertising campaign spread in view of the release of the film.
Diabolik – Ginko on the attack! will in fact be released in theaters from Thursday 17 November, with an exceptional cast that will see protagonists, respectively in the role of Diabolik and Eva Kant, Giacomo Gianniotti and Miriam Leone, but also Valerio Mastandrea, in the role of Ginko, and Monica Bellucci, in that of Althea.