Daltix compared the prices of 438 identical products to establish the ranking of the least expensive supermarkets in the country, mainly national brand products that were therefore found everywhere. Result: Colruyt comes out on top with a shopping cart containing these 438 products for €1,359.80.
In the rear view mirror of Colruyt, there is the Albert Heijn chain which puts pressure on prices, in Flanders and Brussels. The same basket cost €1,392.99. “It has been clear for some time that Albert Heijn is becoming a major competitor of Colruyt,” explains Hélène Le Noir from Daltix.
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