Christmas 2022 in Paris: "The Workshop of Dreams"the dreamlike and immersive pop-up store from Maison Dior

By Audrey L. Posted Nov 22, 2022 12:16 PM

Dior opens “L’Atelier des Rêves”, an immersive pop-up store for the end-of-year celebrations, from November 30 to December 10, 2022. Nestled in the majestic setting of a private mansion in the 8th arrondissement of Paris, the he ephemeral space promises an immersion in the marvelous universe of the Couturier’s Château de la Colle Noire, punctuated by make-up sessions and privileged personalization workshops.

Luxury and enchantment light up the capital as it approaches Christmas. While across the Channel the Maison Dior collaborates with Harrods to stage “The Fabulous World of Dior”, she dedicates “The Workshop of Dreams“, a pop up starred and exclusive for Christmas and New Year, in the City of Light. It is in a mansionin the heart of 8th district of Paristhat the label has chosen to set up its magical ephemeral space, from November 30 to December 10, 2022.

Christmas 2021 pop-up stores in ParisChristmas 2021 pop-up stores in ParisChristmas 2021 pop-up stores in Paris Christmas 2022 in Paris: pop-up stores to find a great gift
Since the holidays are approaching and it is necessary to offer unique gifts, Christmas pop-up stores are arriving in Paris this fall-winter 2022. This is an opportunity for you to make finds that will amaze your loved ones. [Lire la suite]

The Workshop of Dreams is much more than a pop up store ! This is a real immersion in the universe of the Château de la Colle Noire, the floral paradise of Monsieur Dior. In a luxurious decor, the installation awakens the senses through the different rooms of this magical place. On the program, a immersive room with infinite reflections, olfactory discoveries and makeup sessionsa customization workshop or even a augmented reality experience in collaboration with Meta, bringing to life the Dior constellations drawn by the artist Pietro Ruffo for Christmas Dior Beauty.

A convivial and festive event in the image of the Couturier’s beautiful “Cannes” residence, where he gave countless receptions for his dearest friends.

To experience the magic of a Christmas in Diordo not miss theopening of registrations for the immersive pop-up Tuesday, November 22 at 12 p.m..

More information soon.

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