Camila Pitanga is the new star of HBO Max, streaming platform that arrived in June this year in Brazil. The artist will act in unpublished productions and will also play executive producer roles in some projects. The news was confirmed minutes after the actress announced the end of her contract with Globo, after 25 years of partnership.
In a note, Camila was excited about the new challenge and even defended streaming vehicles. “Now, the interpreter and the executive producer will walk together – eager to produce content that has relevance and reach that goes beyond our borders. I believe in streaming as a new vehicle to cultivate the affection I’ve always received from the Brazilian public“, he said.
Hiring Camila Pitanga is part of HBO Max’s strategy to deliver, according to a company statement, 100 local productions in approximately two years. Last week, the platform launched “Sandy + Chef”, a cooking show presented by the singer, which took the first position among the vehicle’s most watched this weekend.