Rome, 12 January 2022 – There is a bit of Italy also on Chinese wall. Bottega Veneta went big to celebrate CChinese New Year that on February 1st will inaugurate theyear of the tiger. A huge installation appeared on the monument: a long green “carpet”, in honor of the color of the brand, on which the name of the fashion house and a greeting message in Chinese alternate in orange, an auspicious color for the local culture. The initiative is the first hand of the new creative direction led by Matthieu blazy, after the sudden divorce from Daniel Lee.
It is not the first time that the wall, one of the seven wonders of the world, lends itself to high fashion initiatives. The last event was in 2007 when the wall became walkway where they paraded Fendi models, 88 to be precise, a lucky number for the Chinese tradition.