Alice Smith: "I only realize how much pressure I’m under when it’s over"

Professional track and field athlete, ambassador, model, Instagram star and student: Alica Schmidt is currently in the fast lane. We met the all-round talent for an interview.

When Kitzbühel calls for the annual Hahnenkamm race, athletes from all over the world flock to the romantic small town in Austria. Among them also professional athlete and ambassador of the BOSS brand Alica Schmidt, 24. In a cozy mountain chalet, where the label is presenting its new cooperation “BOSS x Perfect Moment”, we talk to the professional athlete about her life as an athlete, Social media size and college student. In addition, the native of Worms reveals how she manages to look so good despite sweaty training sessions and what true beauty means to her.

Alica Schmidt in the GALA interview

GALA: Normally, as an athlete, you are less at home on the Streif and more on the tartan track. Are you also interested in winter sports?
Alica Schmidt: Yes, I like to ski myself. Unfortunately, I don’t get to do it often at the moment, because I can’t risk any injuries, especially during the competition phase. Putting on a ski suit is still possible (laughs).

Is this also your favorite piece from the “BOSS x Perfect Moment” collection?
Yes, I think the one-piece suit with the stars and monograms is super cool. I already posted it on Instagram and got a lot of compliments for it.

Speaking of Instagram. You are now followed by 3.4 million people on Instagram. A range that opens many doors for you.
In the past, Instagram was not so popular that you could have done jobs with it. For example, I didn’t try to get a lot of followers myself – it just happened that way. I’ve always had fun taking pictures and then posting them, but I never thought that I would eventually earn money with it.

Was there a specific key moment in terms of your reach?
Of course, the media presence was greater during the Olympic Games – and I also noticed that on Instagram: After that I had around 500,000 more followers.

Do you have many athletes who follow you?
I think there are already many sports enthusiasts among my followers. Not necessarily professionals, but most of them are interested in sports and related topics.

Nic Kaufmann, Alica Schmidt and Carlos Böttcher celebrate in the BOSS Chalet in Kitzbühel.

Nic Kaufmann, Alica Schmidt and Carlos Böttcher celebrate in the BOSS Chalet in Kitzbühel.


Do you find it easy to juggle sport and social media?
It depends. I try to combine that as best as I can, but especially during the training phases I don’t always have my cell phone to hand. And sport comes first.

Alica Schmidt on beauty and her beauty secret

The compliments are piling up under your training reels. It all looks so easy on you – and by the way, your hair and make-up are still perfect. What is your secret?
I almost always use waterproof mascara and waterproof eyeliner. That helps enormously. And otherwise I use a bit of concealer, nothing more. I wash my hair every three to five days. In between, dry shampoo is my best friend (laughs).

What does beauty mean to you?
Beauty is something that comes from within. Sure, you can judge someone visually at first glance, but you can only really decide whether a person is beautiful or not if you know their character. Once you know what makes someone tick, it’s also interesting to see how the outside changes.

Although you spend a lot of time training, fashion is very important in your life.
Yes, I just love to make myself pretty. My go-to, for example, is leather trousers, which I then combine with a blazer. I also attach great importance to basics – they are always easy to style.

Alica Schmidt in a black ensemble by BOSS at the Kitz Race Party as part of the Hahnenkamm race in Kitzbühel.

Alica Schmidt in a black ensemble by BOSS at the Kitz Race Party as part of the Hahnenkamm race in Kitzbühel.


How do you motivate yourself on days when sport is particularly difficult for you?
Fortunately, it’s extremely rare that I don’t feel like doing sports – maybe once a year and then usually at the end of the season.

What motivates me is the process and the idea of ​​maybe being at the World Cup at the end of the year.

It helps that I train with my friends and training partners. Luckily, those around me are very understanding. This is probably also due to the fact that the majority of my friends also like to do sports or are in competitive sports. Where I tend to have to motivate myself is everyday life at my desk, for example when I have to do something for the university.

Then you even have a third mainstay with your studies.
It’s important to me that I get my university degree. I’m also studying media and communication sciences and it’s a good balance to sport. Because I know that I can’t do competitive sports forever and I don’t think it’s healthy to focus on the sport all the time.

Health is a good point. Because especially in sports, the pressure is immense and mental health can suffer. Do you have a certain mindset that helps you?
I always make it clear to myself that nothing bad will happen if I don’t perform today. The world doesn’t fall apart. If it doesn’t work today, then next time. But if I know that I have given everything in preparation over the past few months, have not missed any training, eat healthily and have done everything for regeneration, then sooner or later it can only lead to success.

But I usually only realize how much pressure I’m under when it’s over and I burst into tears of relief, for example. Before that, I usually don’t let it get to me personally.

In 2022 you were also included in the “Forbes 30 under 30” list.
The list was published on my birthday and when my manager called me to say I was in it brought tears to my eyes. That was a special moment in my life.

Do you see yourself still in competitive sports in ten years?
Then I’ll be 34 years old and I think it will be difficult to continue doing competitive sports. As of now, I want to do sports until 2028. My goal is the Olympic Games in Paris next year – and then we’ll see. The most important thing is of course that I stay healthy until then and don’t lose the fun in sport. I leave everything else open and see where it takes me.


Leave a Comment